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Tag: social media strategy

Using Social Media for Public Engagement

Social Media Presentation

Presentation by Alison Innes
8 May 2018
Classical Association of Canada Annual Conference
Société Canadienne Des Études Classiques Congrès Annuel
University of Calgary

Downloads and Links

Full panel information, including slide shows, additional materials, and Twitter threads courtesy Rebecca Futo Kennedy (Classics at the Intersections)

Slide show as PDF

Presentation text only PDF

Academic Twitter annotated guide PDF

Podcasts Mentioned

Watching Troy Fall by Jeff Wright

Itenera Podcast by Scott Lepisto

ihub Niagara by Camille Rutherford

The History of Ancient Greece by Ryan Stitt

Footnoting History by Elizabeth Keohane-Burbridge (producer) and team

The Endless Knot Podcast by Mark Sundaram and Aven McMaster

MythTake by Darrin Sunstrum and Alison Innes

Humanities Podcasts List — an informal network of humanities podcasters

Twitter Mentions

Twitter users mentioned in my presentation:

Dr. Sophie Hay @pompei79
Liz Gloyn @lizgloyn
Tina Adcock @TinaAdcock
Jessica DeWitt @JessicaMDeWitt
Dr. Raul Pacheco-Vega @raulpacheco
Emily Wilson @EmilyRCWilson
Brock Humanities @brockhumanities (also on Instagram)
The Museum of English Rural Life @TheMERL
Darrin Sunstrum @darrinsunstrum
C. Rutherford @crutherford
Jess Clark @JessicaPClark
Daniel Samson @RuralColonialNS
Keri Cronin @profcronin ​
Ryan Stitt @greekhistorypod
Footnoting History Podcast @historyfootnote
The Endless Knot Podcast @AllEndlessKnot/ @alliterative  /@AvenSarah
MythTake @mythtakepodcast/ @darrinsunstrum/ @innesalison
Hannah Celik-Baird @opietasanimi

Twitter Lists

Suggestions for where to start looking and listening for Twitter conversations.

Good Academic Twitter by @InnesAlison –an interdisciplinary list of academics using social media effectively for engagement and learning

Classics & Archaeology by @InnesAlison

Classics by @sebfischer

Canadian Classics by @AvenSarah

Women in Classics (including self-identifying female, non binary & genderqueer) by @lizglyn

HumanitiesPodcasters by @HumCommCasters/ @AvenSarah

CAC-SCEC 2018 by @CAC_SCEC

Further Information

Daniel Samson, Associate Professor, Department of History, Brock dsamson@brocku.ca  ​Twitter: @RuralColonialNS ​
Read more about #JamesBarryDiary online at ​http://niche-canada.org/2018/04/04/weather-and-emotion-in-james-barrys-diary-1849-1906/ ​

Jessica Clark, Assistant Proffesor, Department of History, Brock jclark3@brocku.ca ​Twitter: @JessicaPClark​​

Allison Glazebrook, Professor, Department of Classics, Brock aglazebrook@brocku.ca ​Visit the “Brock Odyssey 2017” student blog at http://www.brocku.ca/blogs/brock-odyssey-2017/ ​​

Nadine Brundrett, Instructor, Department of Classics, Brock nbrundrett@brocku.ca ​
View the student Instagram takeover #clas2p61 at https://www.instagram.com/explore/tags/clas2p61/ ​

Keri Cronin, Associate Professor, Department of Visual Arts, Brock keri.cronin@brocku.ca ​
Twitter: @profcronin ​

Camille Rutherford, Associate Professor of Education, Brock camille.rutherford@brocku.ca​
Research includes educational technologies and social media ​http://www.drcamillerutherford.com/ ​
Twitter: @crutherford​

Abstract

The rise of social media presents scholars with a great opportunity to share our research beyond the academy. Tapping into social media gives us access to broad audiences and allows us to go beyond public relations for our discipline and make our scholarship accessible and understandable to the public. By using social media to engage with the public, we can show the relevance and importance of what we do as academics.

With so much opportunity and activity happening on social media platforms, how does one create community and space for conversation? is paper will explore ways in which academics can leverage the opportunities presented by social media to build networks beyond academia and engage the public.

Developing an effective social media strategy requires a number of considerations, including time, budget, platform, content, audience, goals, and risk management. A carefully thought-out plan will improve one’s experience using social media for public engagement and therefore increase the dissemination of academic ideas.

Academics from a variety of disciplines are already using social media for public-facing scholarship and this paper will examine how strategies such as hashtag ‘games’, AMAs (ask me anything), and live tweeting talks, books, and movies can be used to engage and educate the public. Ro-cur (rotating curator) Twitter accounts and Instagram takeovers are additional ways to expand one’s audience and network.

Yet another increasingly popular social medium is podcasting, and it lends itself well to making academic research accessible to the public. Podcasting can be useful at several stages of the research life cycle and can take a variety of formats. is paper will conclude by discussing the possibilities podcasting presents for public-facing scholarship. Discussion of specific examples of podcasts will provide a reference point for those wishing to explore the use of podcasting for public engagement.

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Posted on May 6, 2018May 13, 2018Categories social mediaTags downloads, links, podcasting, public engagement, social media, social media strategy, twitterLeave a comment on Using Social Media for Public Engagement
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