Dr. Sophie Hay @pompei79
Liz Gloyn @lizgloyn
Tina Adcock @TinaAdcock
Jessica DeWitt @JessicaMDeWitt
Dr. Raul Pacheco-Vega @raulpacheco
Emily Wilson @EmilyRCWilson
Brock Humanities @brockhumanities (also on Instagram)
The Museum of English Rural Life @TheMERL
Darrin Sunstrum @darrinsunstrum
C. Rutherford @crutherford
Jess Clark @JessicaPClark
Daniel Samson @RuralColonialNS
Keri Cronin @profcronin
Ryan Stitt @greekhistorypod
Footnoting History Podcast @historyfootnote
The Endless Knot Podcast @AllEndlessKnot/ @alliterative /@AvenSarah
MythTake @mythtakepodcast/ @darrinsunstrum/ @innesalison
Hannah Celik-Baird @opietasanimi
Suggestions for where to start looking and listening for Twitter conversations.
Good Academic Twitter by @InnesAlison –an interdisciplinary list of academics using social media effectively for engagement and learning
The rise of social media presents scholars with a great opportunity to share our research beyond the academy. Tapping into social media gives us access to broad audiences and allows us to go beyond public relations for our discipline and make our scholarship accessible and understandable to the public. By using social media to engage with the public, we can show the relevance and importance of what we do as academics.
With so much opportunity and activity happening on social media platforms, how does one create community and space for conversation? is paper will explore ways in which academics can leverage the opportunities presented by social media to build networks beyond academia and engage the public.
Developing an effective social media strategy requires a number of considerations, including time, budget, platform, content, audience, goals, and risk management. A carefully thought-out plan will improve one’s experience using social media for public engagement and therefore increase the dissemination of academic ideas.
Academics from a variety of disciplines are already using social media for public-facing scholarship and this paper will examine how strategies such as hashtag ‘games’, AMAs (ask me anything), and live tweeting talks, books, and movies can be used to engage and educate the public. Ro-cur (rotating curator) Twitter accounts and Instagram takeovers are additional ways to expand one’s audience and network.
Yet another increasingly popular social medium is podcasting, and it lends itself well to making academic research accessible to the public. Podcasting can be useful at several stages of the research life cycle and can take a variety of formats. is paper will conclude by discussing the possibilities podcasting presents for public-facing scholarship. Discussion of specific examples of podcasts will provide a reference point for those wishing to explore the use of podcasting for public engagement.
I’m guest-hosting at @wethehumanities this week, February 27 to March 5. Here’s an introduction to me–what I do and what I hope to talk about this week. Come join the conversation on Twitter!
Hello! I’m Alison and I’ll be curating @wethehumanities for the week of February 27th. I’m looking forward to chatting with you about diverse topics: social media, blogging, podcasting, pedagogy, and public engagement in the humanities.
A bit about me: After completing a BA Hons in history, I worked in the museum field for several years before deciding to return to university to do a second degree and graduate school in Classics. I eventually received my MA in Classics at Brock University, Canada, in 2013, with my thesis “Gender and Healing in the Hippocrates Corpus.” I made the difficult decision not to continue with PhD studies but to look for other ways I can stay connected and contribute to the academic community.
One way I stay connected is through my work as a Teaching Assistant in the Department of Classics at Brock University. I started there in 2009 as part of my MA funding plan and found, through the mentorship of professors and the professional development opportunities on campus, a passion for teaching and working with students. I have been fortunate to TA for a wide variety of courses, including topics such as Greek and Roman history, cities and sanctuaries, Cleopatra, women in the ancient world, and Greek mythology.
I found towards the end of MA my academic interests had shifted somewhat. I remain very interested in ancient ideas about gender, medicine, and science, but I am also interested in how Greco-Roman ideas have influenced modern ideas about gender and the practice of health care. I have also developed interest in the reception of Greco-Roman mythology and female figures within mythology.
More recently, I began work as the Social Media Coordinator for the Faculty of Humanities at Brock University. This has been an exciting venture, as it is a new role within the faculty. I manage the faculty’s social media accounts—Twitter, Facebook page, Instagram (@brockhumanities), and blog—covering the news and events within the faculty. This has allowed me to connect with students in a new way and to experience the diversity of humanities from a new perspective.
My social media work has been a great fit, as I am passionate about communicating the relevance and necessity of the humanities to an audience beyond the university. The idea of public engagement is an important conversation happening now in the Classics community and I have been fortunate to participate in this conversation somewhat through social media. I am interested in hearing about the conversations happening in other disciplines.
In addition to my own Twitter and Instagram (both @innesalison), I also blog at http://AlisonInnes.wordpress.com, where I work out my ideas about academia, pedagogy, and social media. I am interested in hearing from others how they use social media in their academics and ways we can use it to encourage interdisciplinary work and engage non-academics.
Finally, I am also a podcaster. I co-host and produce MythTake with Darrin Sunstrum (@DarrinSunstrum). Podcasting is experiencing a surge of popularity at the moment and I am interested in ways that the academic community can capitalize on this for both pedagogy and public engagement.
So that’s me! I look forward to meeting you and sharing ideas February 27- March 6. I hope you’ll join in!
It’s a pretty big, and pretty important, question. When I’m asked, I usually say something along the lines of it being academics on Twitter, but that’s not quite right. It’s more than that, but it’s hard to explain until you experience it.
I’ve brought together some of the responses to @savsavasava’s question here, so that those not on Twitter can hopefully get a glimpse of why some of us like it so much.
The modern water cooler
I like to say that Twitter is the modern agora. It is a (privately owned) public space where people come together to chat, exchange knowledge, do business, complain, share cat pictures, and generally try to make sense of what’s going on in the world.
Twitter–any social media, in my opinion–should be about the people who use it. Social media is simply being social through a medium. This allows broad communities and networks to form, which in turn fosters creativity, connection, knowledge exchange, and public engagement. Academic Twitter breaks down the barriers of status–tenured faculty, contract, independent scholars, alt-academics, para-academics– and becomes about the ideas people have, not the rank a person holds in an institution or organization.
@savasavasava a loose collection of academics, alt-academics, and para-academics who often chat about scholarship- & college-related topics
A never-ending conference may not sound like fun to some, but in some ways, that’s what Twitter is. But don’t worry: It’s the fun networking in the bar after the panel presentations part of conferences, and you can dip in and out of it as you wish. Also, no expensive hotel fees or air fare.
@savasavasava One of the many ways I think about Academic Twitter is like an ongoing, time-shifted interdisciplinary conference.
Twitter is public and provides a platform for us to do our discipline publicly. But it’s not just about sharing facts on ancient Greece, say. @OmanReagan hits the nail on the head: Twitter allows us to humanize our work. When we allow our personality and personal interests to come through on Twitter, the public can see scholars as relatable. Our enthusiasm comes across. We are interesting people doing interesting things, no more or less human than anyone else. Engagement is about connection, and we best connect with people when we allow ourselves to be seen as people.
@savasavasava Academic Twitter is also a way to *do* your discipline in public: to read in public, to share research, to explain your field.
The importance of Twitter and social media to the disabled community is often under-appreciated, but it is a vital tool. Live-tweeting may make a presentation easier for someone to follow. Networking on social media doesn’t require the same energy investment that travel and meetings do. In addition, Twitter is a way to find other marginalized people who share the same challenges and can provide support during difficult times.
@savasavasava Other things: a disability resource to improve access to community, conversation, professional networks.
A network that breaks down institutional hierarchies and silos
Twitter allows us to engage with other people as people first, and gives us access to people who we might not otherwise meet. It’s pretty awesome to be able to tweet to someone you respect, and even cooler when they reply or RT. I know I’ll never forget getting a RT from an academic hero!
Twitter gives space for the voices that are often marginalized and unheard in traditional spaces. By listening to –and amplifying–people from marginalized groups, we learn to be better people and better academics. Twitter is a classroom where, if we choose to listen, we can learn from each other.
@savasavasava the network that connects shared intellectual interests beyond traditional institutional models.
Twitter, if used well, breaks down barriers of disciplines, departments, faculties, and hierarchical rank to encourage cross collaboration. It’s way to work out ideas and get input from other perspectives.
@savasavasava Collaboration: Every paper panel, conference paper, and journal article I’ve written in last 3 years has started here.
I had planned to spend a day off from my social media work doing non-social media things, but then I checked Twitter, where @RogueClassicist had shared a recent post (excerpt below) on the Society for Classical Studies (SCS) blog.
My experiment with Twitter proved to be a failure. I began by obeying the rules of etiquette, then breaking them deliberately to see what worked. For example, I retweeted my own material (a big no-no on Twitter), I pestered others to retweet for me, I stopped following others when they got political, and I refused to discuss politics myself. Many followers soon unfollowed me, but I still ended the year with more followers than I started (c. 600). The problem is that from start to finish, most of my followers were either classicists or friends of mine. My conclusion—again, an unpopular one—is that Twitter is an echo chamber. It’s terrific for communication among classicists and highly educated fellow travelers, but not beyond—certainly not for reaching millions of non-classicists.
Before we can use social media effectively, we need to know what it is we want to use it for. We need to have a clear idea of what we want to communicate and with whom we wish to communicate.
We talk about outreach, but what do we mean by this term? Do we all mean the same thing? What does outreach look like?
As I mention in my tweet, I’m not a fan of the word outreach. It’s far too vague–what are we reaching out about? Who are we reaching to? Is the focus on those doing the reaching or those being ‘reached’? Why are we trying to reach them? What, exactly, do we hope to achieve by reaching out?
There are other words that might better reflect what we’re trying to do. My personal preference is the term humcomm–humanities communication, modelled after science’s scicomm. I also like the term engagement, as it conveys the idea of a two-way exchange. I believe that is what outreach should be about–communicating the importance and relevance of humanities (and in this particular case, Classics), to others. It is about engaging people in conversation, talking with them rather than at them. I believe humcomm–or outreach or engagement, if you prefer–is about people communicating.
Social media is simply being social through one of many various platforms, be it Twitter, Facebook, Instagram, Snapchat, etc. It’s strength is that we can now have conversations with people around the world and across time zones about all sorts of shared interests.
My own goal with my humcomm work is to share the diversity of what we do in humanities and its relevance to people today with people beyond the university’s walls. I want people to see that the humanities are engaged and interested in the world. I want to have conversations with people outside the university environment to demystify what academics do.
As part of this, in 2015 my colleague Darrin Sunstrum (@darrinsunstrum) and I began voluntarily live-tweeting the Greek mythology courses we were both teaching assistants for, and I also used Twitter to engage with current events (such as the destruction of Nimrud/Mosul) with archaeology students.
While most students use Twitter passively, reading tweets rather than actively tweeting, we did engage with some of our students directly on Twitter. What was really encouraging though, was seeing how our tweets about myth got picked up and shared around the world. People were interested!
We experimented to see what resonated with people and played to our own strengths. Darrin connected mythological themes to pop culture and superheroes; I tended to connect themes to art history or astronomy. Anything related to archaeology or that could be illustrated with coins always seemed to do well. People are interested in the past and its stories.
Our Twitter conversations also brought about professional connections that have continued. Through our tweeting, we connected with two Classics professors at other institutions who also taught myth and we shared each others’ tweets and hashtags. This not only amplified each others’ voices, but also gave anyone following the course hashtag insights from other scholars.
Some people seemed to follow the hashtag regularly and engage with us, while for others it was probably more a retweet of a neat image popping up in their time line and passing it on via RT, but the point is this: for two hours every week we had a conversation about Greek mythology and heroes on Twitter with interested people from around the world, and those people got a glimpse into a university lecture hall. The university’s walls disappeared.
Twitter: A lost cause?
Which leads me to the second aspect I wish to address: Twitter itself.
I began by obeying the rules of etiquette, then breaking them deliberately to see what worked.
Fontaine’s social media strategy here really baffles me. I’m not clear what he was trying to accomplish.
The “rules” of etiquette exist to make people comfortable interacting in a given setting. Social media has its own etiquette. Being aware of and respecting these guidelines is important to fostering positive interactions.
I am puzzled why Fontaine would deliberately break the “rules” of Twitter. While some Twitter errors are less egregious than others, it seems counterproductive to actively choose to engage in potentially obnoxious behaviour if one’s goal is engagement. We would hardly show up at a dinner party and put our feet on the table, so why do so when someone has invited us, literally, into their hand?
Many followers soon unfollowed me, but I still ended the year with more followers than I started (c. 600).
Despite the prominent place Twitter gives to the followers/following numbers, it isn’t actually the best metric for assessing one’s Twitter effectiveness. While it’s a number we always like to see increase, it needs to be considered alongside reach, impressions, and, most importantly, engagement.
The followers number can be misleading for two reason: firstly, a person does not necessarily need to be a follower to see your Tweets (provided your account is public). They may find your tweet through Twitter’s suggestion algorithm, by someone else retweeting it into their feed, by searching for a particular hashtag or keyword, by subscribing to a Twitter list you are included in, or by seeing someone they follow engage with it. Your tweets reach more than just your followers.
On the other hand, your followers likely include a number of business or spam accounts that have followed you in the hopes that your account will automatically follow them back and they can advertise to you. Or it may include people who liked the pics of your cat but scroll past your other tweets without reading them. Or people who didn’t want to get inundated with your Twitter chat and muted you and forgot all about you. It happens.
Fortunately, Twitter provides more useful metrics. Impressions tells you the number of times your tweet got served up in users’ feeds. Reach tells you how many individual users got your tweet in their feed.
And engagement–that’s the magic number. That number tells you how many users actually interacted with your tweet. They clicked on your tweet to expand it, they liked it, replied to it, retweeted it, followed a link, played the video–in short, they interacted with your tweet. Twitter provides an engagement rate as a percent; while the number seems small, a rate of 1% is actually good.
My conclusion—again, an unpopular one—is that Twitter is an echo chamber. It’s terrific for communication among classicists and highly educated fellow travelers, but not beyond—certainly not for reaching millions of non-classicists.
The accusation that twitter is an echo chamber gets trotted out so often, I’m starting to think I should get a t-shirt made:
Yes, Twitter can be an echo chamber. So can Facebook, YouTube, and Instagram. So can our newspaper and magazine subscriptions. And our book club, our coffee club, our drinking buddies, our lecture hall. In short, we can turn any social interaction and information consumption into an echo chamber if we wish.
I really disagree about twitter being an echo chamber. If you use it to listen as much as broadcast, it’s not. https://t.co/dNbrX9f3jL
But as Hannah Čulík-Baird points out, it’s only an echo chamber if that’s what we make of it. Twitter can be a fantastic window on the world. It can be opportunity to engage with people we may never have talked to otherwise. I know that I have met many interesting people via Twitter that I may never have struck up conversation with in real life, either on account of geography or life circumstances. My Twitter network goes far beyond Classics, or even academia, and I don’t think that’s at all unusual.
The SCS needs new networks beyond Facebook and Twitter.
While I agree with Fontaine’s conclusion that SCS needs networks beyond Twitter and Facebook (Instagram and Snapchat are major players with our current generation of students, and who knows what will take off next), I strongly disagree that Twitter is a lost cause.
Each social media platform has its own demographics and is used in different ways. Current students, for example, do not use Facebook the way we did in its early day, and they generally tend to consume Twitter passively, rather than actively tweet. (I recognize that even these generalities can be dangerous because every user is unique in their preferences.)
When we know who we want to engage with (other scholars? students? future students? parents? retirees?) and what it is we want to achieve with this engagement, we can choose the medium that will be most effective. There is no one social media platform that is going to reach everyone all the time. The key is to find what suits our audience.
Not everyone has the inclination to engage with Twitter, and that is perfectly okay. But, if we dismiss Twitter as an effective communication tool, we are also dismissing those who are already using it for Classics outreach and devaluing their work (which is a whole other post for someone else to write!). I can easily think of a half dozen Classics people on Twitter who are doing a great job engaging others and fostering conversations: @opietasanimi, @rogueclassicist, @AvenSarah, @greekhistorypod, @SarahEBond, @EllieMackin, among others.
Every public conversation these scholars have about Classics on Twitter is outreach; even if that conversation is with a fellow scholar, it may be followed by anyone. Direct outreach with non-Classicists is important, of course, but we can also think about ways our engagements with other Classicists on social media can also function as outreach.
We don’t need to start from scratch
I think there is much we can learn about outreach on social media from our colleagues in other disciplines, both within the humanities (#medievaltwitter and history twitter come to mind), but across the university as well.
Scientists seem to have recognized earlier than us the necessity of communicating what they do to the public–to demystify the white lab coats and experiments with high-tech equipment. While perhaps we were generally complacent that the greater public understood the importance of humanities, scientists were breaking a new trail and leveraging the power of social media for scicomm– communicating the value and importance of science to the public.
There is much in Classics that I believe the general public would be interested in–people are still fascinated by archaeology and the past, and I don’t need to explain to fellow Classicists the relevance of many themes we deal with to today’s society.
We don’t need to start social media outreach from scratch. We can look to what our colleagues in other disciplines are doing and learn from them. How do they capture the public interest? How do they engage the public in conversation? How do they capitalize on current issues and interests to bring their discipline into the spotlight again and again?
As Hannah Čulík-Baird points out, the key to successful social media is to listen, listen, listen. Listen to what others are saying. Watch what others are doing on Twitter. For example, @alongsidewild (David Steen), @whysharksmatter (David Shiffman), and @astrokatie (Katie Mack) do a wonderful job engaging the public on Twitter and are well worth following.
It takes time, patience, and experimentation to build a social media presence that fosters conversations with non-academics. It doesn’t happen over night–it can take months and years. It’s never quite finished. It isn’t easy–there’s no formula to follow– and it’s not for everyone. As academics, we’re not always comfortable with the nature of such public experimentation, but it is necessary.
Social media is not going away, so let’s embrace it with enthusiasm and make our discipline part of the public conversation. It isn’t a problem, but an opportunity to shape a new conversation. Enough from me! Please share in the comments examples of academic Twitter accounts (any discipline!) who you think do a great job engaging non-experts. I would also love to hear how you have used Twitter to break down the university walls. And give me your thoughts on humcomm/outreach/engagement, too–who should academics be trying to reach and why?
My experience with Twitter is changing me as a human being.
Twitter challenges me to pay attention to how I use gendered language. How do I talk about groups of people? Do I choose words that are inclusive of all genders, or do I fall into the familiar trap of thinking and speaking in the old male/female dichotomy? Am I willing to accept and to try to understand people whose presentation does not fit with traditional ideas of ‘man’ or ‘woman’? Do I listen to their experiences and allow their voices to be heard or do I participate in silencing them?
Twitter makes me pay attention to how people are shamed and stigmatized in my ‘real’ world. Do I participate unwittingly in shaming those who are different from me? Do I make judgements about people based on their size or clothing choices? Do I think less of people who struggle in a system that seems set on keeping them in poverty? Do my words and actions make people feel valued and beautiful and strong? Or do I distance myself from them by my words and actions and attitudes?
Twitter lets me listen to people’s lived experiences. Will I listen only to the stereotyped stories on the evening news or will I listen to the experiences of those whose lives are so different from mine? Am I buying into the systemic racism (which benefits me) or am I willing to challenge it? Will I give less weight to a woman’s word when she speaks out against a famous man? Whose version of events do I choose to believe–the versions told by perpetrators of injustice or the stories of the victims of injustice?